Wakefield Research Blog

Will Technology Replace Teachers?

Will Technology Replace Teachers?

The LA Times recently wrote about the University of Houston's program offering credit for a P.E. class based on Nintendo's Wii Fit.  No doubt some parents are concerned that their tuition dollars are going to video gaming. The New York Times published a piece today...

They Really Want Aunt Martha as a Customer

They Really Want Aunt Martha as a Customer

The Wall Street Journal is calling it the "next frontier in retail." And the "it" is a training program run by Kimberly-Clark Corp. to help retailers understand how senior citizens navigate their shelves, displays and aisles -- and how they sometimes struggle to do...

Where There’s a Will . . .

Where There’s a Will . . .

He's persistent, level-headed and inspiring. He is Will Schuester, the teacher played by actor Matthew Morrison on the Fox TV series Glee. And, apparently, most people wish they'd had a teacher like that guiding them when they were in high school. According to a new...

A Life in Numbers

A Life in Numbers

The musical Rent reminded us that a year breaks down into 525,600 minutes. (It's longer in a leap year.) Now a researcher at Microsoft is trying to convert his life into numbers. According to this article from Wired magazine, Microsoft researcher Gordon Bell "has been...

Today’s Lesson: Stats and the Smell Taste | Wakefield

Today’s Lesson: Stats and the Smell Taste | Wakefield

Even when a statistic delivers good news, it can rapidly become "bad news" if that stat is seen as distorting or obscuring reality. Such is the case for New York City's public schools. As today's N.Y. Times reports: A whopping 97 percent of New York elementary and...

Brandweek Article on “Stealth Health” Food Trend | Wakefield

Brandweek Article on “Stealth Health” Food Trend | Wakefield

As a recent Wakefield survey pointed out, getting kids to eat healthfully can be a challenge. The Wakefield survey on behalf of Pepperidge Farm found that Seventy-three percent of respondents said their child had gone an entire day without eating a single vegetable....

A Brief Recession

A Brief Recession

Back in the 1990s, the hard-rockin' band Bane released an album called It All Comes Down to This. But there wasn't a single track on that album about men's underwear. Maybe band members just hadn't heard. An article in Monday's Washington Post makes the case that "it"...

Brits Sticking With Bangers and Mash

Brits Sticking With Bangers and Mash

Americans' appetite for food extends well beyond mealtime. The popularity of cable TV's Food Network and Bravo's hit show Top Chef are ample proof. So is the buzz around the recently released movie Julie & Julia. From Emeril Lagasse to Paula Deen, celebrity TV...

Wakefield Snapshot: Customer Service Worsens In Recession

Wakefield Snapshot: Customer Service Worsens In Recession

Quality customer service is crucial in a tough economy. Yet, Wakefield consumer opinion data reveals that nearly half of American adults (43%) feel that customer service has actually gotten worse during this economic downturn. Amazingly, at a time when quality...

Wakefield on NPR: The Numbers on School Wellness Policies

Wakefield on NPR: The Numbers on School Wellness Policies

A lot of requests have come in for the stats that Nathan Richter shared during his interview on NPR's Kojo Nnamdi Show out of Washington, DC. We've posted them below for your convenience. Wakefield polling data indicates that school wellness policies either are not...

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