Wakefield Research Blog

Younger Americans Are Making Big Health Gains During COVID-19

Younger Americans Are Making Big Health Gains During COVID-19

More than half of Americans under 40 now report they are healthier than they were a month ago, and report much larger gains than their older peers. Gen Z saw the greatest movement from 37% to 54%, followed by Millennials from 43% to 55%. During the same time period,...

Americans’ Comfort Level With Crowds Is Changing Rapidly

Americans’ Comfort Level With Crowds Is Changing Rapidly

During the month of May, we saw significant shifts among men reporting they are “more comfortable” being out in crowds—moving from 29% to 36%. In the same time period, women made more modest moves from 15% to 18% who are “more comfortable.” U.S. consumers who are...

Covid Positively Affects Health Habits

Covid Positively Affects Health Habits

This time of forced isolation just might lay the foundation for healthier lifestyle habits. In the wake of state-wide shutdowns of businesses and schools, Americans find themselves with the opportunity to focus inward on their health.  How will everyday life be...

How Travel Will Change Post COVID-19

How Travel Will Change Post COVID-19

Severe downturns have impacted travel activity in the past, and each time the industry has adapted to new conditions and rebounded. The aftermath of 9/11 resulted in structural changes ranging from major consolidation in the airline industry to time-consuming security...

CNBC Turns to Wakefield Research for Package Theft Expertise

CNBC Turns to Wakefield Research for Package Theft Expertise

Wakefield Research Senior Partner, Nathan Richter, appeared on CNBC as an authoritative source on package theft following two years of survey research sponsored by Comcast. The studies explored the growing problem of package theft, which now amounts to $9 billion in...

Wakefield Research Named Top Physicians Research Company

Wakefield Research Named Top Physicians Research Company

Wakefield Research has been listed by Quirk’s magazine as a top physician research company for 2019. Quirk’s is the leading market research trade publication, with distribution in 110 markets, and this is the second consecutive year Wakefield has been spotlighted as...

Wakefield Research Named Top Online Research Company

Wakefield Research Named Top Online Research Company

Wakefield Research has been listed by Quirk’s magazine as a top online research company for 2019. Quirk’s is the leading market research trade publication, with distribution in 110 markets, and this is the second consecutive year Wakefield has been spotlighted as an...

Cannabis-Infused Products Market Evaluation

Cannabis-Infused Products Market Evaluation

As part of our series of Market Intelligence reports, Wakefield Research recently released a snapshot into the market for cannabis-infused products, including food, beverage, and supplements. Cannabis-infused food is already a billion-dollar market, with rapid growth...

Wakefield Senior Partner Speaks at American University

Wakefield Senior Partner Speaks at American University

Nathan Richter, senior partner at Wakefield Research and leading expert in market research and public relations, spoke to students at American University’s Kogod School of Business as part of the Fall curriculum. During his talk, Richter emphasized that all brands...

Students Overly Optimistic About Their Futures

Students Overly Optimistic About Their Futures

Cengage, the largest US-based provider of teaching and learning materials for higher education, partnered with Wakefield Research to create the Cengage Student Opportunity Index. The Index provides an annual, in-depth look at the startling contrast between current...

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