Wakefield Research Blog

Wakefield Research is a full-service market research company providing a suite of quantitative and qualitative market research methods. This “Spotlight on Research Methods” series features examples of how Wakefield Research uses specific methodologies to meet its...

Wakefield Research has been listed by Quirk's magazine as a top omnibus research company, one of only six companies profiled by the publication. Quirk's is the leading market research trade publication, with distribution in 110 markets. Wakefield Research was...

Often, a single research phase is enough to answer a business question, but just as often companies are faced with challenges that require multiple rounds of research. The flexibility of Wakefield Research’s Market Intelligence offering delivers quick insights into a...

One of the biggest obstacles our partners face when pitching media is how to balance their commercial interests with what media require to cover a story. Yet, without this balance, it’s impossible to drive earned media coverage. There are many strategies for...

Market research is often associated with custom research - omnibus surveys, interviews, focus groups and product testing, for example - but sometimes the information you need is already out there … if you know where to look. Valuable market insights can be gleaned...

Oftentimes a client wants to commission a survey around a major news event, like a national holiday, an awareness campaign month or even timed around important legislation that is being passed. Each of these situations presents unique opportunities to use and...

This is a common question, and it’s akin to asking “how much does a house cost?” The answer: It depends. Our preference is to first understand how you intend to use the research, the problem you’re trying to solve, or the decision you need to make, and then work...

Wakefield Research recently explored the concept of the "side hustle." The research appears in a recent segment on KQED/NPR, but an excerpt from the original findings can be read below. Readers may also download the full report at the bottom of this page. Exploring...

Survey: 85% of U.S. Couples Celebrate Valentine’s Day and More than Half of Men Have Taken the Day Off Work to Celebrate. According to a recent Wakefield Research omnibus survey of 1,000 U.S. adults ages 18+, 85% of couples will celebrate Valentine’s Day this year....