Wakefield Research Blog

February 6, 2024 | BlogDanger Ahead: When Your Partner Says, ‘It’s Okay to Skip Valentine’s Day,” Many Don’t Mean ItValentine’s Day is nearly upon us and for many coupled Americans the pressure is on. But “What should we do?” turns out to be a loaded question. While...

February 5, 2024 | BlogNearly Half of Americans Agree with Cameron Diaz: We Should ‘Normalize Separate Bedrooms’ for Married CouplesSnorers, sleep talkers, and blanket hogs take notice – Americans are ready to rethink that ground zero of conjugal life: the shared bed....

December 22, 2023 | BlogExtreme Weather, Thermostat Wars: The Cold Facts About Conservation, Staying Cozy (and Safe) at HomeBaby it’s cold…inside. For much of the U.S., this could be the theme song during these months of short days, frigid temperatures, and fretting...

November 6, 2023 | BlogHow Empowering Employees to Vote Pays OffCompanies can benefit from following the lead of small businesses, the beleaguered backbone of the American economy, in supporting employees in their efforts to be engaged citizens. Tuesday, Nov. 7, is...

October 27, 2023 | BlogGenerative AI Gets Better and Better. That Can Be a Problem.As it grows more advanced, generative AI is being embraced by a broad range of companies for everything from customer interactions to addressing inquiries to booking travel. It’s not...

October 23, 2023 | BlogThe Story of ZAs each new generation comes of age, it strives to reshape the world to match its own wants, needs, and values. Closely watched Gen Z is slowly taking its place among the world's grownups, as entrepreneurs with their own vision and...

October 11, 2023 | BlogWill Shopping Pick Up After All?  This year began with forecasts of a general economic downturn due to inflation and other economic challenges. However, recent surveys reveal changes in shopping behaviors that may provide reason for an...

October 4, 2023 | BlogInsights on Sight  Be honest: when was the last time you got your eyes checked? If it’s been a while, you’re not alone: More than 1 in 4 at-risk adults (27%) have delayed seeking medical care for vision problems, reveals a survey conducted...

September 12, 2023 | BlogIf You Feed Them, They Will Come  There may be no topic in the news right now more divisive than that of workers returning to the office. Bosses are making ultimatums as concerns rise about what will happen to all that office space if...

August 31, 2023 | BlogEvery Day is Labor Day for U.S. Businesses  While Labor Day marks the unofficial end of summer in the U.S., it can serve as a reminder for businesses everywhere not to expect a break from talent management challenges anytime soon. From small...