Wakefield Research Blog

Looking for a Valentine’s Date? Beware the Breadcrumbers!

Looking for a Valentine’s Date? Beware the Breadcrumbers!

February 13, 2024 | BlogLooking for a Valentine’s Date? Beware the Breadcrumbers!With old-fashioned meet-cutes increasingly rare, it’s all about the apps. And the Valentine’s Day-adjacent hunt for love on dating apps is a minefield. While everyone’s aware of ghosting,...

How Empowering Employees to Vote Pays Off

How Empowering Employees to Vote Pays Off

November 6, 2023 | BlogHow Empowering Employees to Vote Pays OffCompanies can benefit from following the lead of small businesses, the beleaguered backbone of the American economy, in supporting employees in their efforts to be engaged citizens. Tuesday, Nov. 7, is...

Generative AI Gets Better and Better. That Can Be a Problem.

Generative AI Gets Better and Better. That Can Be a Problem.

October 27, 2023 | BlogGenerative AI Gets Better and Better. That Can Be a Problem.As it grows more advanced, generative AI is being embraced by a broad range of companies for everything from customer interactions to addressing inquiries to booking travel. It’s not...

The Story of Z

The Story of Z

October 23, 2023 | BlogThe Story of ZAs each new generation comes of age, it strives to reshape the world to match its own wants, needs, and values. Closely watched Gen Z is slowly taking its place among the world's grownups, as entrepreneurs with their own vision and...

Will Shopping Pick Up After All?

Will Shopping Pick Up After All?

October 11, 2023 | BlogWill Shopping Pick Up After All?  This year began with forecasts of a general economic downturn due to inflation and other economic challenges. However, recent surveys reveal changes in shopping behaviors that may provide reason for an...

Insights on Sight

Insights on Sight

October 4, 2023 | BlogInsights on Sight  Be honest: when was the last time you got your eyes checked? If it’s been a while, you’re not alone: More than 1 in 4 at-risk adults (27%) have delayed seeking medical care for vision problems, reveals a survey conducted...

If You Feed Them, They Will Come

If You Feed Them, They Will Come

September 12, 2023 | BlogIf You Feed Them, They Will Come  There may be no topic in the news right now more divisive than that of workers returning to the office. Bosses are making ultimatums as concerns rise about what will happen to all that office space if...

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