Wakefield Research Blog

June 15, 2026 | In the NewsHow PR Polling Can Support a Successful Media CampaignSecuring meaningful media coverage has never been more challenging. Journalists are inundated with pitches, audiences are overwhelmed with content, and brands are competing for attention...

April 30, 2026 | In the NewsAnnual Research Stays Newsworthy with Fresh ThinkingAnnual research can be a powerful way for brands to build authority, generate media attention, and stay connected to ongoing industry conversations. But consistency alone does not...

October 31, 2025 | In the NewsHow to Break Through the Noise, Using Data Driven InsightsIn our hyper-connected world, attention is at an all-time low, but CEOs still need to find ways to connect and get their messages across. That’s where research comes in. Nathan...

February 20, 2025 | BlogHow Much Does Market Research Cost? This is a common question, and it’s akin to asking “how much does a house cost?” The answer: It depends. Our preference is to first understand how you intend to use the research, the problem you’re trying to...

November 19, 2024 | BlogToo Much: Majority of American Sports Fans Tired of Non-Stop NFL CoveragePractically every night feels like Sunday Night Football, as the NFL rolls out more and more games. Yet this obsession with the gridiron is leaving fans fatigued. A...

February 13, 2024 | BlogLooking for a Valentine’s Date? Beware the Breadcrumbers!With old-fashioned meet-cutes increasingly rare, it’s all about the apps. And the Valentine’s Day-adjacent hunt for love on dating apps is a minefield. While everyone’s aware of ghosting,...

February 6, 2024 | BlogDanger Ahead: When Your Partner Says, ‘It’s Okay to Skip Valentine’s Day,” Many Don’t Mean ItValentine’s Day is nearly upon us and for many coupled Americans the pressure is on. But “What should we do?” turns out to be a loaded question. While...

February 5, 2024 | BlogNearly Half of Americans Agree with Cameron Diaz: We Should ‘Normalize Separate Bedrooms’ for Married CouplesSnorers, sleep talkers, and blanket hogs take notice – Americans are ready to rethink that ground zero of conjugal life: the shared bed....

December 22, 2023 | BlogExtreme Weather, Thermostat Wars: The Cold Facts About Conservation, Staying Cozy (and Safe) at HomeBaby it’s cold…inside. For much of the U.S., this could be the theme song during these months of short days, frigid temperatures, and fretting...

November 6, 2023 | BlogHow Empowering Employees to Vote Pays OffCompanies can benefit from following the lead of small businesses, the beleaguered backbone of the American economy, in supporting employees in their efforts to be engaged citizens. Tuesday, Nov. 7, is...