Wakefield Research Blog

How Empowering Employees to Vote Pays Off
November 6, 2023 | BlogHow Empowering Employees to Vote Pays OffCompanies can benefit from following the lead of small businesses, the beleaguered backbone of the American economy, in supporting employees in their efforts to be engaged citizens. Tuesday, Nov. 7, is...

Generative AI Gets Better and Better. That Can Be a Problem.
October 27, 2023 | BlogGenerative AI Gets Better and Better. That Can Be a Problem.As it grows more advanced, generative AI is being embraced by a broad range of companies for everything from customer interactions to addressing inquiries to booking travel. It’s not...

The Story of Z
October 23, 2023 | BlogThe Story of ZAs each new generation comes of age, it strives to reshape the world to match its own wants, needs, and values. Closely watched Gen Z is slowly taking its place among the world's grownups, as entrepreneurs with their own vision and...

Will Shopping Pick Up After All?
October 11, 2023 | BlogWill Shopping Pick Up After All? This year began with forecasts of a general economic downturn due to inflation and other economic challenges. However, recent surveys reveal changes in shopping behaviors that may provide reason for an...

Insights on Sight
October 4, 2023 | BlogInsights on Sight Be honest: when was the last time you got your eyes checked? If it’s been a while, you’re not alone: More than 1 in 4 at-risk adults (27%) have delayed seeking medical care for vision problems, reveals a survey conducted...

If You Feed Them, They Will Come
September 12, 2023 | BlogIf You Feed Them, They Will Come There may be no topic in the news right now more divisive than that of workers returning to the office. Bosses are making ultimatums as concerns rise about what will happen to all that office space if...

Every Day Is Labor Day for U.S. Businesses
August 31, 2023 | BlogEvery Day is Labor Day for U.S. Businesses While Labor Day marks the unofficial end of summer in the U.S., it can serve as a reminder for businesses everywhere not to expect a break from talent management challenges anytime soon. From small...

For LGBTQ+ Travelers, Discrimination Is a Global Reality
August 21, 2023 | BlogFor LGBTQ+ Travelers, Discrimination Is a Global Reality When their jobs take LGBTQ+ business travelers around the globe, concerns about safety go beyond fears of disease, unreliable transportation, or volatile domestic politics....

The Dogs Days of Summer (and Cat Days, and Bird Days, and Lizard Days…)
August 2, 2023 | BlogThe Dogs Days of Summer (and Cat Days, and Bird Days, and Lizard Days...) August is National Dog Month, but summer isn’t the only time we should set aside to thank our fur babies (and scale babies and feather babies, too): a massive...

Girl Power
July 27, 2023 | BlogGirl Power Every four years, deep in baseball season, America is riveted by a global sport when the U.S. Women's National Team takes to the pitch in the Women's World Cup. While the men's team often makes a respectable showing in their...
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