B2B Market Research and Strategy

Wakefield Research is a market leader with extensive business-to-business (B2B) market research capabilities. We are happy to share a research recommendation with you and your team. Request a consultancy to discuss your objectives or a research quote to develop actionable B2B market research strategies.

How Is B2B Research Unique?

Understanding C-suite perspectives, executive priorities and what drives business decision-making is very different from measuring consumer motivations. It requires an understanding of the business landscape, market conditions, the business-leader mindset and a range of other factors. Our B2B research team leverages quantitative and qualitative methodologies to deliver insights that change how businesses think and, ultimately, how they act.

A Quality Research Team = Quality Results

Whether you’re a research professional, a marketing adviser or a communications expert, we speak your language. Our staff consists of classically trained market research experts who work alongside professionals drawn from non-research fields like public relations (PR), journalism, media, advertising and marketing. This means we understand how you’re using the data and what you need from B2B research in order to do your own work more effectively.

Comprehensive B2B Market Research Services

Wakefield Research is proud of its extensive analytical skill set. For nearly 2 decades we have been exploring critical business decision-maker issues across a range of industries, including complex and niche fields. Our core B2B quantitative and qualitative research capabilities include:

Market and Competitive Landscape Assessments
Attitudes & Usage
Corporate Identity and Brand Positioning
Creative Development and Advertising Effectiveness Testing
Product Concept and Prototype Testing
Benchmarking and Tracking
Customer or Member Satisfaction
Customer Journey Mapping
Market Sizing
Price-Point Research
Quick-Turnaround Pulse Polls
Market Segmentation

Our emphasis on quality ensures your quantitative survey is methodologically rigid and produces decision-grade, representative results that drive decision-making. Whether fielding the survey online, by telephone, in person or using a hybrid methodology, Wakefield’s B2B research team strictly adheres to AAPOR guidelines and practices.

We Are the Preferred Partner to Numerous Fortune 500 Brands, Organizations and Agencies.

What Are the Advantages of Wakefield’s Quantitative B2B Research Services?

We are passionate, skilled B2B market research consultants. Our researchers are prepared to drive your brand forward with:

Experience and expertise: Every project is led by a senior researcher.
Action-oriented insights: Our research reports always include strategic recommendations that you can take directly to the market.
Compelling partnerships: We’re not only experienced and informed, but we’re actually fun to work with.
Individualized strategies: We take the time to understand all of your needs — from your objectives to timelines, budget and deliverables.
Lasting Commitment: We provide ongoing support for the life of your research data. In fact, we encourage you to come to us with additional questions and follow-up requests.
Grounded methodologies: Our research deliverables are written with the entire audience in mind and are as accessible to laypeople and non-research professionals as they are to market research experts.
Customized solutions: We leverage our experience and broad capabilities to optimize our choice of methodologies to your goals.
Global reach: Our B2B researchers operate from a global perspective to produce expert findings for heightened awareness of market opportunities, potential partnerships and forthcoming trends.
Client-centric processes: We center you in the planning and analysis processes to ensure our findings provide the most value to your business.

B2B Research Methods

We validate our B2B market research insights by leveraging a customized portfolio of experienced-backed research methodologies, including:

Surveys: Online, telephone and face-to-face surveys gather feedback and opinions.
In-depth interviews (IDIs): Conversation-based research gathers insights from stakeholders, decision-makers or industry experts.
Focus groups: Small-group discussions gauge opinions, perceptions and attitudes of individuals representing a target audience.
Secondary research: This research includes summaries and assessments of industry reports, competitor analysis studies and relevant public data.
Ethnographic research: Observational studies and contextual inquiries uncover real-world pain points and product applications.
Data analytics: Advanced analytics methods aid in processing large datasets and forecasting trends.
Social media listening: Brand and market studies assess social media users’ perceptions and interactions with your company, your competitors, and relevant industry topics.
Experimentation: Pilot programs and A/B tests help validate a revenue product’s potential before it reaches the market.

Custom B2B Research Deliverables for Executives and Decision-Makers

We don’t believe in templated results.

Our B2B research deliverables are designed to be useful for C-level employees down to the marketing team. Through customized deliverables and in-person or virtual results presentations, our job isn’t done until all key stakeholders see the utility of the research and how it applies to their day-to-day responsibilities. Therefore, Wakefield’s B2B research reports include specific sections for the executive team, the marketing and sales teams (when applicable) and for the research team. All quantitative research projects also include standard deliverables like cross-tabulated banner reports that show results by key demographic and psychographic audiences as well as frequency reports and raw data.

Request a Quote for B2B Research

The Wakefield Research B2B researchers are ready to develop and mobilize a strategy that drives your business’s decision-making. We encourage you to request a quote and begin planning your analysis.

Let's Work Together

For media inquiries, email [email protected]. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.