There has been extensive coverage of Ryanair CEO Michael O’Leary’s proposal that his airline charge passengers to use the restroom. Perhaps he saw the survey Wakefield conducted on behalf of Travelzoo?
The survey found that more than two in five Americans (41%) would give up restroom privileges when flying if that meant they could save fifty percent on the ticket price! Travelzoo’s stellar PR agency M Booth & Associates used this and other findings to garner more than 200 million media impressions for their brand (and still counting)! The campaign won a Platinum MarCom Award.
Wakefield’s Editorial Panel of former journalists, public relations professionals and researchers relied on their deep knowledge of the media and public opinion to find key consumer insights that creatively tapped into consumers’ travel frustrations leading up to the July 4th weekend. Using a combination of attention-getting questions and hard data, the research provided a fresh approach to annual July 4th travel stories.
The travel poll received enormous media attention, including coverage in The New York Times, The Wall Street Journal, USA Today, The Today Show, Reuters, MSNBC.com and many more regional and local print and broadcast outlets, and as the Ryanair story proves, is still getting coverage more than 8 months after its release.
M Booth’s outreach generated more than 50 print, online and broadcast features, and an amazing 93% of features included either Travelzoo.com or their deal page URL.
M Booth is a valued partner, and continues to work with Wakefield on Travelzoo and many other brands.
Contact us to learn more, or to partner with Wakefield.