During the month of May, we saw significant shifts among men reporting they are “more comfortable” being out in crowds—moving from 29% to 36%. In the same time period, women made more modest moves from 15% to 18% who are “more comfortable.”

U.S. consumers who are employed are eager to get back to business as usual. We see significant shifts in their comfort levels with crowds, moving from 26% up to 35% now being “more comfortable” in crowds than their unemployed peers. Those without jobs showed no measurable change in comfort with crowds at all.

This article is part of a series examining the impact of COVID-19. To learn more about market research solutions, contact Wakefield Research.