The Ins and Outs of Taking Someone’s Temperature

The Ins and Outs of Taking Someone’s Temperature

April 9, 2024 | In the NewsThe Ins and Outs of Taking Someone's TemperatureA custom PR survey with Braun Thermometers revealed the misconceptions around thermometers and detecting someone's fever. The Braun and Wakefield Research survey highlighted that both parents...

Toy Trends & the Rise of the Axolotl

Toy Trends & the Rise of the Axolotl

January 2, 2024 | In the NewsToy Trends & the Rise of the AxolotlThe Washington Post's Alyssa Rosenberg has her finger on the pulse of pop culture and parenting, and highlights the rise of emergence of the axolotl on the toy scene. Recent Wakefield research was...

Let Your Dog Be Your Personal Trainer

Let Your Dog Be Your Personal Trainer

November 15, 2023 | In the NewsLet Your Dog Be Your Personal TrainerLooking to do a bit more to stay healthy—both for you, and for your beloved pet? The American Heart Association’s custom PR survey with Wakefield Research revealed some tips that ABC News' Dr. Jen...

Making Way for Millennials & Gen Z

Making Way for Millennials & Gen Z

November 1, 2022 | In the NewsMaking Way for Millennials & Gen ZLong-term success in the pet industry depends on retailers’ ability to understand and serve the burgeoning millennial and Gen Z pet owner demographics. Anyone who understands the pet industry...

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