A Wakefield Research study for The Wi-Fi Alliance just landed a second snapshot on the cover of the USA Today Money section.  This is the organization’s second snapshot in as many days.

The survey found that 40% of people feel that sharing their Wi-Fi password requires more trust than sharing their house key. Furthermore, the study showed that over 26% think that sharing their network password is more personal than sharing their toothbrush.

This success is an example of the results that are possible when combining an authoritative organization, quality PR outreach, and the world’s best PR Polling.