Wakefield Research

Insights that build your brand.
Thought leadership that drives media coverage and impacts public perception.
Get In TouchLearn More

Wakefield Research

Insights that build your brand.
Thought leadership that drives media coverage and impacts public perception.
Get In TouchLearn More

Wakefield Works with Industry Leaders

Wakefield Research works with the biggest brands and agencies in the world in nearly 100 countries. We’re also a resource for emerging and growing brands looking for an experienced partner. Top-tier media cite our research daily because of our reputation for quality, credible research insights. Most importantly, we work with organizations who value thoughtful and customized consultancy.

Our diverse client list includes Unilever, P&G, BMW, Ford, SAP, Microsoft, Mastercard, Verizon, Home Depot, Pfizer, Novartis, UnitedHealth and many other large and emerging brands. Wakefield Research is trusted to support these organizations because we deliver research that changes the conversation – and we do it on-time, and on-budget in every engagement.

Best-in-Class Research with Industry Expertise

Wakefield Research Services

Market Research

Industry-leading quantitative and qualitative experience is combined with proprietary methodologies to create messaging that resonates, strategies that win, and customer insights that build your brand.

Thought Leadership
& PR Polling

We are the leading firm for publicly released research used for earned media and thought leadership. Our thought leadership and research services for PR have garnered billions of media impressions for more than 50 of the Fortune 100 in nearly 100 countries. The world’s largest public relations agencies partner with Wakefield because we know how to turn surveys into stories.

Market Intelligence Research

Our marketing intelligence division leverages secondary insights to inform strategic decision-making for leading companies worldwide.


“The Wakefield team was extremely knowledgeable and professional and went the extra mile to ensure the project was a success. ”

U.S. PR Manager – Microsoft Corp.

Industry Leading Results and Service

Wakefield Research is a leading market research firm because of the strength of our results and relationships. Our partners choose Wakefield because they appreciate customized, thoughtful market research consultancy that is always delivered on time and on budget. When you work with us you get experience, knowledge and a track record of success with leading and emerging global brands. As importantly, you get a team that is invested in making your engagement a success.

We specialize in intelligent, practical consultancy with an emphasis on results, the customer experience and building long-term strategic relationships.

We are a full-service firm and all work is performed in-house. We design methodologies and questionnaires; program, host and monitor the research during data collection; conduct data processing; and write analysis. Thus giving our partners a product that is tailored to their specific needs and timeline.


As our long-term partner in various key projects, including our global annual State of Business Travel report, Wakefield Research has consistently demonstrated professionalism, receptivity, creativity, and a deep understanding of the issues affecting our business.

The global nature of their research involved a massive effort and yielded valuable data on topics such as LGBTQ+ and women travelers, sustainability, health, and work-life balance.

Wakefield’s team of engaged managers, skilled analysts, and seasoned journalists provide insightful analysis and thought leadership. Their deliverables have consistently met tight deadlines, and their flexibility and responsiveness have kept us informed throughout each project. They have also provided valuable direction and recommendations when needed.

From questionnaire ideation to final data reports, Wakefield Research has shown a deep understanding of our goals and has provided crucial guidance at every step. Their communication has been thoughtful, thorough, and rigorous, and their collaborative approach has been greatly appreciated. We have always felt confident in their ability to deliver high-quality data that helps travel managers better understand the needs of their peers and business travelers, and we really enjoy working with them.

Michelle Homes Craig
Vice President, Thought Leadership & Integrated Marketing
SAP Concur


“Nintendo of America has worked with Wakefield Research and its principals for over 5 years. In that time, they have become an integral part of our research team.”

Marketing Operations Director – Nintendo

Offering Quantitative and Qualitative Research for Thought Leadership and Strategic Insight

Wakefield offers quantitative and qualitative research, thought leadership and PR polling surveys, multi-variable communications testing, and product development and design studies. All of our work is customized to fit your company’s needs and your industry’s specific challenges. Wakefield Research is the market research firm that focuses on your challenges and the best path to delivering insights that change how you think – and ultimately, how you act. Contact us to talk about your market research and insight needs today.

Effective market research should give you more than just numbers and charts. Research should give you clear direction and a compelling story – not endless “maybes” – so you can strengthen your brand, improve your bottom-line, earn media coverage, and educate your consumers, customers or constituents.

A Trusted Partner

Our mission is to be the world’s most trusted market research firm with the most satisfied partners. We’re doing this the old fashioned way: by helping organizations better understand their customers, make critical decisions, develop effective strategies, and create compelling thought leadership.

We continue to grow on the strength of our results and relationships because we are focused on this mission every day.

Quantitative Research

Wakefield Research is the go-to research company for the world’s most prominent brands and Fortune 500 businesses across a range of global industries and sectors.

Qualitative Research

Wakefield Research – a leading qualitative research company – conducts qualitative research in-person and online throughout the world. We take a custom approach to every project to deliver the results you need.

Thought Leadership
Wakefield Research develops thought leadership for everyone from Fortune 100 executives to emerging brands. Wakefield Research is the preferred partner anytime the world’s leading brands and agencies need research for earned, social, or controlled vehicles.
PR Polling
Wakefield Research is the leading PR Polling agency. Our team of journalists, marketers, and opinion research experts understand what is required for research to support earned media outreach. Our research services for PR have garnered billions of media impressions. including in The New York Times, Wall Street Journal, CNBC, NPR, Good Morning America, and in a multitude of business, trade, and consumer outlets.
Market Intelligence
Our market intelligence division leverages secondary insights to inform strategic decision-making for leading companies worldwide.


“Simply put, Wakefield both listens and hears. It’s clear that they want to get the research right and that means understanding the client’s goals.”

Director, Strategy – Rent.com, an eBay company

Let's Work Together

For media inquiries, email media@wakefieldresearch.com. For all other inquiries, including requests for proposals, or to speak with a member of our staff, please fill out our form.

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