Industry Expertise

We combine best-in-class research practices with expertise in a wide range of industry verticals to help you better understand your consumers, make critical decisions, develop compelling messaging, and earn media coverage for your brands.

	Crisis Communications & Issue Management Our research-based approach to communications and issue management gives your team a rapid response partner who can develop and test messages for near-instant deployment.
	Telecommunications Our dedicated telecommunications team combines years of work with industry-leading brands with a clear understanding of the trends shaping the future of this constantly evolving sector to offer the absolute best counsel to our telecomm partners.
	Videogames & the Digital Entertainment Lifestyle Wakefield is home to some of the country's leading videogame and DEL researchers. Our staff has positioned consoles, major titles and innovative new peripherals for leading gaming brands. We've helped launched new platforms and even worked to re-position technology brands as lifestyle essentials.
	Fashion & Apparel Our fashion and apparel practice keeps a constant finger on the pulse of fashion trends and consumer preferences, allowing us to rapidly turn information into insights that sustain some of the world's most iconic fashion brands.
	Consumer Product Goods Wakefield's CPG division managers have worked with the world's largest producers of consumer product goods to increase sales, leverage consumer perceptions, and inform advertising.
	Hospitality & Travel Our hospitality & travel team have counseled airlines and travel websites, along with resort and hotel groups on how to sustain and increase brand growth, launch new offerings, and navigate the new realities of domestic and international travel.
	Food & Beverage From launching line extensions to testing ads to crisis communications, our food and beverage experts have worked with alcoholic and non-alcoholic beverage brands, and also trade councils - across a wide range of strategic and tactical research projects.
	Health & Pharmaceutical Our health and pharmaceutical clients work with Wakefield because they know we adhere to the strictest research standards - whether we're conducting market-sizing studies for a product launch, or raising visibility of an established device, service, or pharmaceutical. Our research team can be counted on to be a reliable and insightful partner.