Who We Are

Wakefield is a research consultancy specializing in strategic and tactical research for corporate, non-profit, and political clients throughout North America, Europe and Asia.

Our staff – drawn from the worlds of research, marketing and media – serve as trusted advisors to heads of industry, marketing professionals, and elected officials, and have informed the marketing and positioning of some of the most prominent brands in the marketplace.

We're known for our experience and expertise in a wide range of industries, including telecommunications, videogaming & digital entertainment, fashion & apparel, hospitality & travel, financial services, consumer goods, and food & beverage.

Our staff has the classical training of career researchers, but they've also worked in public relations firms, marketing and ad agencies, political communications companies, and non-profit organizations. These experiences give us a uniquely valuable background to make sure our research is accurate, actionable, credible, and creative.

Please click on the document below for more information regarding our background, approach, and capabilities.