Professional Training & Development

Wakefield's Editorial Panel is nationally recognized for their ability to translate their backgrounds in media and public relations into mediaworthy research for PR clients. As such, Wakefield also offers seminars, spokesperson training, and professional development lectures that draw upon our history and experience in these fields. The tactics presented in these seminars are uniquely valuable because they have been validated in the field by research. This makes our approach the only research-based PR training available.

Public Relations Professional Development

Our team has been invited by some of the largest PR agencies in the world to conduct on-site and off-site training sessions. Popular seminars include:

  1. Writing for PR: An introduction to writing compelling decks, press materials and pitches designed for PR executives at all levels.
  2. Practical PR: A practical approach to "real" public relations designed for entry and mid-level PR executives.
  3. Polling for PR: How to use surveys to build a newsworthy story

Client feedback:

"…exceptional -- informative, creative, strategic, and entertaining. He was the epitome of a great PR person. I found myself brainstorming in the middle of class and getting my creative juices flowing.
--freelance publicist

"… a wonderful, high-paced refresher course for people in the field of public relations. It really helped me work on the areas I needed to develop more strategically." -- Neiman Marcus, Public Relations Manager

"…presented the class in an easygoing and easy to understand manner." -- Fox News Producer/Writer

"…energetic, interesting, and was easily able to answer everyone's questions. I would highly recommend this seminar - to anyone interested in broadening their knowledge of PR." -- Genova, Burns & Vernoia

Spokesperson Training

Members of Wakefield's editorial panel have trained spokespeople for broadcast and print interviews with the New York Times, The Associated Press, the NBC Nightly News, CNN, Good Morning America, The Today Show, and many more. The following training sessions are available:

  • Interview simulations for print, radio and television
  • In-person introductory sessions for first-time spokespeople
  • One-hour in-person refresher sessions
  • Remote simulations (conducted via telephone)
  • Techniques for print
  • Techniques for radio
  • Techniques for television