Quantitative Research
Wakefield's quantitative research team is among the most experienced and accomplished in the country. Our principals have led strategic studies for the world's leading brands in a wide range of industries and countries. Please contact us to hear more about our quantitative research experience or for recommendations on how best to meet your research objectives.
Wakefield is the preferred partner to numerous Fortune 500 brands, organizations and agencies because:
- Every project is led by a firm principal
- Our research team is not only experienced and informed, they're actually enjoyable to work with
- Our quantitative team takes the time to understand all your needs – from your objectives, to timelines, budget, and deliverables
- Our deliverables are written with the entire audience in mind, and are as accessible to laypeople and non-research professionals as they are to market research experts.
- Our reports always include strategic recommendations that you can take directly to market
- We provide ongoing support for the life of your research data. In fact, we encourage you to come to us with additional questions and follow-up requests.
Wakefield's most extensively used quantitative capabilities include:
- Benchmarking & Tracking
- Product Concept Testing and Price-Point Research
- Customer Targeting and Market Segmentation
- Market Sizing
- Advertising Testing
- Customer/Member Satisfaction
- Message Development and Testing
- Corporate Identity and Brand Positioning
- Quick-Turnaround Flash Polls
Our Process
Unlike most research consultancies, all of Wakefield's quantitative surveys are managed by a firm principal. In addition, your project team will incorporate the talents of a wide array of research and communications professionals, each of whom will contribute to your project. This approach guarantees high quality throughout the research process – from questionnaire design to fieldwork to analysis and report generation.
Intelligent questionnaire design is the keystone to quality research. At Wakefield, all our quantitative studies begin with action-oriented strategic questionnaire design – led by a firm principal. This simple step is one of the most important elements to ensuring your research is effective and has the level of insight needed to drive your bottom-line.
From there, Wakefield sets up and fields your survey in a manner that is methodologically rigid and produces scientific, decision-grade, representative results. Whether fielding the survey online, by telephone, in-person, or using another method, Wakefield's quantitative research team adheres strictly to AAPOR guidelines and practices.
It's not enough to conduct brilliant research if the results are unintelligible. Our team of research analysts includes former journalists, public relations executives and other communications experts who are skilled at preparing compelling, concise deliverables that clearly convey your project findings. Our goal is to spare you the hours that typically go into "translating" project findings to a document that's shared with your internal team and across your organization. While we are happy to share samples of our work-product with you, every analysis looks different – based on who you are, what you need, and how you plan to use the research.
Finally, our team stays with you for the life of the project. Since research often has far-reaching applications that can span multiple brand divisions, it's important to have a partner that can provide continuity. We will remain available to answer questions, brief new staff and partners, and provide additional insights for the life of the data.
That's what makes our research Accurate, Actionable, Credible, and Creative
