Market Research

At Wakefield, we use strategic research to understand your target audience, make an impact in the market and improve your competitive standing.

Our difference is largely a result of our team. Our staff is a unique blend of classically-trained researchers and statisticians as well as political strategists, communication specialists, and branding experts. Wakefield's researchers have extensive experience in political polling, advertising research, message testing, and brand exploration. This blend of talent is critical to making sure our research is accurate, actionable, credible, and also creative.

Download a snapshot of Wakefield's Strategic Market Research division. (PDF)

Wakefield is a full service strategic research firm. Our standard capabilities include:

Quantitative Research

Benchmarking & Tracking
Product Concept Testing and Price-Point Research
Customer Targeting and Market Segmentation
Market Sizing
Advertising Testing
Customer/Member Satisfaction
Message Development and Testing
Corporate Identity and Brand Positioning
Quick-Turnaround Flash Polls

Qualitative Research

Focus Groups
Instant-Response Dial-Polling Sessions
In-Depth Interviews (One-on-Ones/Dyads/Triads)
Ideation & Product Innovation Sessions
Product Exploration/Usability Testing

Custom Methodologies

Combat Communications Testing
Argument/Rebuttal Loyalty Research
Message Architecture Research