How to Make Stats Stand Out

How Qualcomm Used Survey Data at CES

For survey stats to stand out, they have to be creative as well as credible. This is particularly true when competing for attention in competitive environments like editors’ in-boxes or on crowded tradeshow floors.

A good example of this is the video Wakefield recently scripted and produced for Qualcomm's program at CES. The video is a stunning compilation of awe-inspiring wireless statistics that turn dry data into dynamite.  

More importantly, Qualcomm leveraged the video across a variety of platforms. First, it was prominently featured at Qualcomm’s impressive CES pavilion to drive foot traffic and create buzz. Paul Jacobs, Qualcomm Chairman and CEO, also referenced the data from the video in his well-received CES keynote address. Finally, Qualcomm recently posted the video on its site and on YouTube to encourage viral distribution.

These are all great examples of how the marriage of credibility and creativity can enliven data.  The stats used in the video are pretty mind-blowing.  Examples include:

Americans are 2x as likely to use the mobile web as they are to use public transportation.

There are as many people using technologies innovated by Qualcomm as there are English speakers worldwide.

If all 3G mobile devices worldwide were lined up end to end, they would stretch 3 times as long as the U.S. interstate system.

The number of new 3G subscribers added every month is equal to the population of Australia.

Smartphone sales are growing so fast, that if smartphone users lived in a single city, it would be the fastest growing metropolis in the U.S.

The number of mobile devices currently in service could be used to build a wall as long and tall as the Great Wall of China.

The annual wireless data service revenue from the top 3 U.S. mobile operators is enough to launch the space shuttle 11 times a month…for an entire year.

It’s this unique approach and combination of capabilities that makes Wakefield Research the preferred partner for some of the world’s leading brands and public relations agencies.