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Research Services

Wakefield is a full service strategic research firm. Some of our capabilities include:

Quantitative Research

• Benchmarking & Tracking
• Product Concept Testing
• Customer Targeting
• Market Sizing

Qualitative Research

• Focus Groups
• Instant-Response Dial-Polling
• In-Depth Interviews
• Ideation & Product Innovation

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PR Polling Services

Our PR research team knows how to use data to tell a story that resonates with your media targets. Our areas of expertise include:

• Online and telephone omnibus surveys
• U.S. and international studies
• Custom surveys with select populations
• Media interview training
• Public relations training
• Corporate presentation training

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