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Market Research Services

While most market research companies and firms focus on selling you a methodology, at Wakefield we know better. Our promise is to bring you a solution to your problem, not a sales pitch.

We use strategic market research to understand your target audience, make an impact in the market and improve your competitive standing. Wakefield is proud to offer the following services:

Quantitative Research

• Benchmarking & Tracking
• Product Concept Testing
• Customer Targeting
• Market Sizing

Qualitative Research

• Focus Groups
• Instant-Response Dial-Polling
• In-Depth Interviews
• Ideation & Product Innovation

PR Polling Services

Our research services for PR have garnered billions of media impressions for our clients. Our unique ability to mix credibility and creativity makes Wakefield the preferred partner to the world's leading brands and agencies. Our areas of expertise include:

• Online surveys
• Telephone Surveys
• Omnibus surveys
• U.S. and international studies
• Custom surveys with select populations
• Media interview training
• Public relations training
• Corporate presentation training